The auto detailing market has grown by leaps and bounds over the past few years. While many businesses find themselves struggling as consumers tighten their belts, auto detailing offers an economical service which extends the value of a vehicle for their customers. This places them in a prime location for not only keeping current customers but expanding to other customers who perhaps hadn’t considered detailing as a viable option. One of the biggest untapped markets for this is the business traveler.People who often travel for business park at long term parking lots located near airports. The average stay in one of these long term lots is five days. This gives you ample time to go in and detail the car while the owner is away. You can advertise your services through trip planning sites, direct mailshots to companies with a traveling workforce such as sales and insurance companies and also through flyers which can be handed out by the lot attendant. The best way to play up your service to traveling business people is by listing your available service packages with included services bullet-pointed for quick reading. Keep in mind that these potential customers will be pressed for time so ensure your formatting is able to be speed read by them while still covering all the major points of interest. Include your number, website address and any other contact information in bold at the top and bottom of each flyer and include your years of experience as well as any guarantee you offer.If your business has a shop front in addition to a mobile service, also consider offering long term parking solutions if your location and available space allows it. If your shop is located within 15 miles of the airport you can easily offer a drop off service which will put you ahead of the competition. If this isn’t an option for you, develop and foster relationships with nearby park and ride lots which may offer you a discount for advertising with them. As always, networking relationships with local businesses can yield customers who otherwise wouldn’t be aware of your services.Since many professionals who travel worth within sales you can also advertise your services at conventions and industry shows which may be hosted in your own city. These professionals often spend their entire day at these conventions and your services can easily be completed during their time there. The speed and convenience of auto detailing means that your services can be offered “on the fly” which makes them more appealing to those who want their cars to be showroom perfect but who simply don’t have the time to drop their vehicles off and wait for them to be detailed.Marketing to business travelers means playing up the speed and convenience of your services. Keep this demographic in mind when developing flyers or brochures and remember that these potential customers will have less than a minute to evaluate your services and consider your pricing before making their decision. If you offer multiple tier pricing list them from the least expensive to the highest so that they can easily choose the car detailing package that fits both their needs and their budget.
The process of selling a business can be lengthy and detailed, especially when you are the owner of big enterprises such as an international travel business. One has to be careful with customer lists, financial statements, assets and other precious items in order to prepare a lucrative package for an effective sale. Here are some points to consider while preparing a business for sale.Seek Help from BrokersBrokers can both advertise or trade your business. They would even provide important tips to make the necessary alterations in your businesses for sale so that you can ask a high price. Before hiring a broker, however, make sure to check that broker’s experience, background and credentials. You can visit the online site for BBA (Better Business Bureau) to check track record and customer responses. Also, do not hesitate to ask for a list of references to verify the broker’s rate of client satisfaction. You should also consult IBBA (International Business Brokers Association), the trade association for business brokers.Get Your Business EvaluatedConsult a professional business appraisal firm to hone in on a practical asking price for your agency. The appraisal can be a basic assessment or an in-depth evaluation, depending on the size of your businesses for sale. The second option is needed when you have widespread, internationally operated ad agencies or travel businesses. The lengthy evaluation gives you a detailed report on your company’s potential in the cross border regions. Business appraisals are based on your cash flow, inventory and assets.Advertise EffectivelyAdvertise your message in reputable newspapers, trade magazines and, most importantly, the Internet. The online mediums are the best option, because this is most popular form of market research today. The Internet is fast and far reaching. Also, inform your acquaintances, clients and even competitors about your impending sale. They might know a potential buyer, or your competitors might plan to combine agencies. Make sure to disclose the exact pricing only after you are sure of a potential buyer.Evaluate Intent LetterThe intent letter from your buyer is a written document of the buyer’s interest in purchasing your property within a set time period. It contains sale contingencies, primary sale price and other additional terms affecting the trade. Before signing on the dotted line, consult your lawyer to ensure that the letter is “non-binding” in case you need to change a detail prior to signing the final deal.Considering above points will certainly help in finding a better deal while selling a business.
During unstable financial times it is especially important for travelers to take the responsibility to learn about their rights and take all possible precautions to protect their precious holidays. When booking through a travel agent or tour operator within the British Isles always check that it is a reputable company and bonded under ABTA (or another scheme), ATOL-licenced, or has some other form of insurance in place. Companies that are bonded have the facility to offer their customers financial protection as well repatriation costs in the event that an airline, travel agent, or tour operator goes bankrupt.ABTA (formerly the Association of British Travel Agents) is now known as The Travel Association. Founded in 1950, ABTA represented thousands of travel agencies and tour operators throughout the British Isles. In 2008 ABTA joined forces with the Federation of Tour Operators (FTO) to create The Travel Association – providing powerful protection for travelers. To qualify under ABTA travel companies are required to comply with very high standards of trading.Purchasing your package holiday through an ABTA-bonded travel agent or tour operator means that you will have protection if the company fails. If you are already on holiday abroad when your travel company declares bankruptcy steps will be taken to enable you to continue with the holiday as planned – with arrangements made to fly you home. If your trip has not yet started you should be entitled to a refund or, where possible, arrangements made for your trip to go ahead as planned.Under ATOL (Air Travel Organisers’ License) companies selling air travel in the British Isles are required to hold an ATOL license – they are not legally able to sell air travel without it. ATOL is the only scheme in place for air holidays and flights which are sold by tour operators in the British Isles.An ATOL-licensed company will have been inspected by the Civil Aviation Authority (CAA) and – if approved and granted a licence – required to participate in a financial guarantee scheme under the Air Travel Trust (ATT). The ATT is a government-backed scheme which will step in to assist if ATOL is unable to cover the full costs of a company failure. Travellers affected by events causing an airline or tour operator to cease trading, leaving them stranded abroad, should be entitled to continue their holiday – with ATOL arranging alternate flights home.As well as ABTA and ATOL, other financial protection schemes in place and designed to protect travellers include: ABTOT (Association of Bonded Travel Organisers Trust), AITO (Association of Independent Tour Operators, FTO (Federation of Tour Operators), and BCH (for Bonded Coach Holidays).Note that building your own DIY holiday from separate suppliers can be risky and usually means there is no ATOL protection. It is safer to use one ATOL-bonded tour operator offering the provision to build a DIY holiday on its website – which should offer some protection.Booking your holiday with a non-bonded travel agent or tour operator leaves you vulnerable and without any insurance or financial cover if things should go wrong. You may be left out of pocket unless circumstances allow for recovery of payments through your credit card company (not debit, charge card or credit card checks) under the Consumer Credit Act 1974 for amounts above £100.Why run the risk of having your holiday plans ruined when you could have taken the time and made a little effort to learn about the various schemes that are already in place to protect travelers. Understanding and knowing the right questions to ask at the time of booking your holiday could be the difference between peace of mind and disaster. Do some research before you hand over your deposit so that you can relax completely once your holiday begins, secure in the knowledge that your are protected if the worst should happen.It is also wise to consider taking out Travel insurance which includes cover for ‘scheduled airline failure’. Picking out the cheapest travel insurance policy on a comparison website may not be a good idea. Take the time to check the levels of cover and what is included and excluded in that cheap policy. Check with your travel insurance provider before purchasing as it may be worthwhile paying a little extra to have ‘scheduled airline failure’ cover in place. The bottom line is ‘Buyer Beware’ – you get what you pay for!